FOR ESTABLISHED CAREER COACHES
Build a Coaching Business That Depends Less on You.
Get personalized business advice, practical frameworks,
and ongoing support to strengthen your lead generation, sales, client delivery, and team operations.
Purple Circle helps established coaching business owners identify what's holding them back and build more structured, sustainable businesses.
Being a Great Coach Doesn't Automatically Make Running a Coaching Business Easy.
You know how to help your clients. But running a coaching company requires a different set of skills.
You need to attract prospective clients, manage sales, maintain coaching quality, set up the right systems, and make key business decisions.
And when those processes aren't well established, the responsibility often falls back on you.
The next stage of your business requires more than coaching expertise. It requires stronger business systems.
Strengthen the Three Systems Behind Your Coaching Business.
To own a coaching business that can run without you, you need three systems.
Part 1 - Consistent Leads
Stop guessing where your next qualified lead will come from.
Build a more repeatable approach to attracting potential clients through a clear offer,
one dependable marketing channel, and a process you can maintain.
Explore how to:
Clarify your Offer Promise: who you serve, the outcome you help clients pursue, and what makes your approach a good fit.
Choose One Channel you can control, measure, and improve instead of trying to be everywhere.
Build a Marketing Flywheel that supports lead generation even when you are focused on coaching clients or leading your team
Part 2 - Consistent Sales
Make sales less dependent on luck, charisma, or your personal calendar.
A full calendar does not mean a reliable enrollment process.
Strengthen what happens before, during, and after the sales conversation so you can understand what is working and improve it.
Explore how to:
Use a Fit Filter to focus sales conversations on prospects with the right problem, budget, and readiness.
Develop a Predictable Close with a clear process before, during, and after each conversation.
Create a Sales Multiplier by documenting what works and exploring how enrollment can happen beyond your own calls.
Part 3 - Consistent Results
Deliver a strong client experience without being involved in every detail.
More clients can create more complexity when delivery depends on you.
Strengthen the processes, team, and business direction that support consistent service and give you more choice in how you spend your time.
Explore how to:
Develop a Results Engine with clear client milestones, delivery methods, and progress markers.
Build an Autonomous System with defined responsibilities and repeatable operating processes.
Create a Future Plan for how involved you want to be and what you want the business to become.
Personalized Advice for the Business You’re Actually Running.
Every coaching business has different challenges.
You may have a strong offer but an inconsistent marketing process.
You may attract qualified prospects but struggle with your sales conversations.
Or you may have plenty of clients but too many day-to-day responsibilities.
Purple Circle helps you examine your business, identify priorities,
and work through improvements relevant to your situation.
Dedicated One-on-One Business Coaching
Work with a Results Coach to review challenges, explore strategies, and develop practical next steps.
Ongoing Access and Feedback
Get support during the business week as you implement ideas and work through new questions.
Structured Business Frameworks
Use Purple Circle’s frameworks for lead generation, sales, client delivery, and business operations.
Community of Experienced Coaches
Connect with established coaching business owners who understand the challenges of running a coaching company.
Live Events and Experiences
Participate in opportunities to connect with fellow members, exchange ideas, and learn through in-person gatherings and events.
Designed Specifically for Career Coaching Businesses.
Purple Circle focuses on the unique challenges of running a career coaching company.
That includes the decisions involved in...
positioning your offer, reaching potential clients, developing sales processes, improving coaching delivery, and building a team.
Our approach draws on experience working with coaches across different career-focused markets,
including executive, leadership, job-search, and admissions coaching.
Founded by Davis Nguyen,
who built a career coaching company supported by a team of more than 40 coaches, Purple Circle brings industry-specific experience into its approach.
Our mission is to help coaches strengthen their businesses so they can continue serving their clients and pursuing meaningful personal and professional goals.
Is Purple Circle Right for Your Business?
Purple Circle is designed for you if:
You already operate a coaching business with paying clients.
You want to improve your lead generation or sales processes.
You want more structure around client delivery and operations.
You’re building a team or exploring ways to delegate.
You’re willing to examine how your business operates and implement improvements.
You care about providing an excellent experience for your clients.
Purple Circle is probably not the right fit if:
You’re looking to launch your very first coaching offer.
You’re not willing to put in the work to improve your business.
You’re happy with where your business is and aren’t interested in making changes.
Frequently Asked Questions
What exactly is Purple Circle?
Purple Circle is a business coaching program and peer community for established career coaching business owners.
It combines dedicated one-on-one support, practical frameworks, and opportunities to learn from other members.
Will I receive individual coaching?
Yes. Members work with a dedicated Results Coach and can receive support between coaching sessions.
The specific services and frequency depend on the membership level.
What areas of my business can we work on?
Common areas include offer positioning, marketing, lead generation, sales conversations, coaching delivery, hiring, delegation, and operations.
Are live events part of Purple Circle?
Purple Circle organizes live gatherings and experiences that create opportunities for members to connect and learn in person.
Event locations and formats vary. We’ll share the relevant details for each event.
How much does the program cost?
Pricing varies according to the membership level and services included.
We provide the applicable cost, program term, payment arrangements, and relevant cancellation or refund policies before enrollment.
Will this guarantee more clients or higher revenue?
No. We provide business coaching, feedback, and implementation frameworks.
Results vary according to individual circumstances, decisions, execution, and market conditions.
What happens during the introductory conversation?
We’ll learn about your business, discuss your current priorities, and explore whether Purple Circle’s approach is appropriate for your needs.
If there’s mutual interest, we’ll walk you through the relevant options and enrollment details.
Build the Business Behind Your Coaching.
You’ve already developed the expertise to help your clients.
Now you can focus on strengthening the systems and processes that support your business.
Purple Circle provides the coaching, frameworks, and community to help you work toward that next chapter.
Let’s discuss what you’re building.